RICH MNISI is a contemporary multidisciplinary South African brand formed by Rich Mnisi in 2015. Mnisi started it as a creative outlet to unearth Africa's hidden riches while remaining youthful, trendy, and modern. Mnisi's desire is to connect deeper with his distinct culture and heritage through his work and tell a compelling story; a story of a hidden past, intriguing present, and reimagined future led to emergence of the brand.
The brand is designed to have a modern appeal and to bring together realms of artistic imagination. It is also the aesthetic incarnation of a bold vision, one that was influenced by elements outside than fashion, such as movies, music, art, and nature. It's entirely immersive while still being meticulously calculated, moving almost smoothly between the known and unknown and always striving to improve.
The distinctiveness of each RICH MNISI collection and product is that, it expresses a unique perspective on culture, heritage, and the human experience. All of this is housed in structures that are both extreme and simple, and are anchored in inventive design and superb craftsmanship.
Rich Mnisi has been featured in the editorial pages of Marie Claire, ELLE, Financial Times, Vogue China, Vogue Russia, Bella Nigeria, Business Class, GQ, Chasseur, Dazed and Confused, Mail and Guardian, House and Leisure, Fashion Glossary UK, Fucking Young, True Africa, Dossier, i-D Vice, GQ Style, Hunger, Vogue Italia, High Snobiety, L'official Manila, Sicky, WGSN, WWD, BBC, Sunday Times and more.
In the pursuit of RICH MNISI brand exploration with other brands, Adidas recently unveiled a debut line with Rich Mnisi. Rich Mnisi's Tsonga ancestry is celebrated in the collection, which includes pieces that promote a variety of sports such as running, cycling, swimming, and training. The options at RICH MNISI are truly endless, as the brand continues to innovate and pioneer in its pursuit of full artistic expression.