Updated: Feb 18
Orange Culture isn't just a fashion label. It is more of a movement than a high-end clothing business, as it encompasses universal silhouettes with an African twist.
It appeals to a creative class of guys, but this isn't to say that Orange Culture excludes the ladies who have taken over the brand and given it’s designs an androgynous touch, resulting in a heady mix of Nigerian-inspired patterned textiles, color, and urban street style.
The clothing appeals to everyone who wants to use their appearance to make a story.
Adebayo Oke-Lawal started designing at a young age. After working with various Nigerian designers, he founded Orange Culture to bring his unique vision of fashion to life.
He's been hard at work and has successfully presented Orange Culture to the globe since launching the label and making an official runway debut at Lagos Fashion & Design Week in 2011.
Adebayo Oke-Lawal's most well-known collaboration was with internationally renowned Nigerian artist Davido, for whom he created a limited-edition collection in 2017.
All pieces are made in Lagos, Nigeria, using ethically sourced materials from local Nigerian fabric designers. Orange Culture puts its employees through rigorous training programs and provides them with opportunities to participate in skill development activities.
Orange Culture was one of the first Nigerian brands to collaborate with international brands in the fashion industry, and has influenced a lot of others to do the same.
In 2018, the brand enhanced its media awareness by being worn by celebrities like Lupita Nyongo, Dua Lipa, and Chimamanda Adichie, and was nominated for the Woolmark Prize for the first time.
Orange Culture is a regular at Lagos Fashion & Design Week (LFDW) and has been shortlisted for prestigious design competitions such as the LVMH Prize 2014 for Young Fashion Designers, where the founder, Adebayo, was chosen with 29 of the world's most promising new designers from a pool of 1221.
The evergreen brand has been covered by Vogue (USA, UK, ITALY), WWD, BoF, Fucking Young, L'Uomo Vogue, Huffington Post, New York Times, CNN, BET, MTV, Vanity Fair, ELLE, Marie Claire, L'Officiel, Style.com, The Guardian, and The New York Times.
Orange Culture is presently available in Lagos, Paris, London, New York, Hollywood, and Kenya, with intentions to expand.