When we talk about luxury brands Online, there are brands that can't but be mentioned. Luxury Brands have made notable moves in terms of creativity, especially in line with marketing strategies, brand aesthetic to mention but few in the quest to remain valid and meet up to the expectations of modern, younger affluent consumers and influencers - particularly Millennials and Gen Z consumers. We have made a list of most popular brands in reference to their online ranking. Every luxury brand on our list is enjoying significant customer attention, and some have been more successful than others in their digital implementation, as evidenced by their popularity online.
The first on the list is an Italian brand founded in 1921, known as Gucci; it is the most popular luxury brand online in 2021. It is committed to fashion luxury, the likes of ready-to-wear, shoes, handbags, accessories, jewellery & watches, beauty and home decor. The brand is celebrating its 100th anniversary this year, a really huge milestone. Gucci embraces genderless fashion and sustainable supply chain. The Italian luxury label started selling the first pair of virtual luxury sneakers this year. The Gucci Virtual 25 digital-only sneakers kicked off in March 2021 are only available through the brand’s Sneakers Garage, a digital experience on Gucci’s mobile app. People can “wear” the shoe virtually and take photos or videos to be shared online. This we believe is really incredible.
Chanel embraces the second spot, it's a luxury fashion house in France established in 1909, it has been doing extremely well over the years and also striving to keep its brand vital. For the first time, the brand launched a digital-only presentation of its summer collection last year. Named ‘Balade en Méditerranée’ (A trip around the Mediterranean), the seven-minute video was released exclusively online after the offline show had to be cancelled. Also in February 2021,Chanel launched a beauty app called Lipscanner powered by augmented reality and facial recognition, allowing customers to virtually try on the brand’s lipsticks. Chanel product category varies, the likes of; clothing, shoes, accessories, watches, fragrances and beauty. In essence the brand is mostly famous for its “little black dress”, the Chanel No. 5 perfume and the Chanel Suit.
Dior is another popular online brand. In June 2020, the French fashion powerhouse launched an official mall store for its skincare, cosmetics, and perfumes collections. That same year, Dior also became the first top-tier luxury brand to release a capsule collection available at their WeChat boutique and website exclusively for the Singles’ Day online shopping event. Another notable accomplishment of Dior is that it was the first luxury brand to promote its luxury goods on WeChat Moments back in 2015. It's product
category are; clothing, shoes, accessories, watches, fragrances, beauty. Dior continues to prove its uniqueness as a top luxury brand online, experimenting with diverse digital strategies over the years.
Next on the list is Hermès, it is a private luxury house founded in France in the year 1837. The prestigious brand’s website is rich in editorial content and sells a variety of items; clothing, shoes, accessories, watches, fragrances, beauty. Hermès wowed the world last year with record sales of US $2.7 million on its reopening day at its flagship store in Guangzhou’s Taikoo Hui shopping centre. Hermès also launched online flagship stores in Saudi Arabia and the United Arab Emirates. It also enjoyed impressive growth in online popularity in 2021.
The final brand on our list is Louis Vuitton. This brand was founded in 1854 in France, it is Owned by the mega luxury conglomerate LVMH. It also tops Forbes’ most valuable luxury brands index with a brand value of $47.2 Billion. Adding to that is the brand’s many collaborations across various fields, from partnering with Supreme to connect with millennial shoppers and working with Master & Dynamic for its wireless earbuds. The brand also often partners with Asian KOLs to grow its local influence.
Louis Vuitton continues to gain traction and build brand loyalty.