5 Most Popular Luxury Brands Online
When we talk about luxury brands Online, there are brands that can't but be mentioned. Luxury Brands have made notable moves in terms of creativity, especially in line with marketing strategies, brand aesthetic to mention but few in the quest to remain valid and meet up to the expectations of modern, younger affluent consumers and influencers - particularly Millennials and Gen Z consumers. We have made a list of most popular brands in reference to their online ranking. Every luxury brand on our list is enjoying significant customer attention, and some have been more successful than others in their digital implementation, as evidenced by their popularity online.
The first on the list is an Italian brand founded in 1921, known as Gucci; it is the most popular luxury brand online in 2021. It is committed to fashion luxury, the likes of ready-to-wear, shoes, handbags, accessories, jewellery & watches, beauty and home decor. The brand is celebrating its 100th anniversary this year, a really huge milestone. Gucci embraces genderless fashion and sustainable supply chain. The Italian luxury label started selling the first pair of virtual luxury sneakers this year. The Gucci Virtual 25 digital-only sneakers kicked off in March 2021 are only available through the brand’s Sneakers Garage, a digital experience on Gucci’s mobile app. People can “wear” the shoe virtually and take photos or videos to be shared online. This we believe is really incredible.
Chanel embraces the second spot, it's a luxury fashion house in France established in 1909, it has been doing extremely well over the years and also striving to keep its brand vital. For the first time, the brand launched a digital-only presentation of its summer collection last year. Named ‘Balade en Méditerranée’ (A trip around the Mediterranean), the seven-minute video was released exclusively online after the off