Hayya Hayya (Better Together) is the first of several songs to be released from the multi-song FIFA World Cup Qatar 2022TM Official Soundtrack. The uplifting single, which features Trinidad Cardona, Davido, and Aisha and relies on R&B and reggae roots, had a significant role in the tournament's final draw.
FIFA continues to build on the FIFA Sound strategy, which was introduced in early 2021, in order to connect with people around the world through their shared passions for football and music. According to FIFA, the entertainment strategy was created to build unique and meaningful links between football fans, music enthusiasts, players, artists, and the game and songs they all love.
The collaboration of breakout US singer Trinidad Cardona, Afrobeats icon Davido, and Qatari sensation Aisha reflects the spirit of the FIFA World CupTM and the FIFA Sound strategy by bringing inspiration from all over the world.
The track's first public performance took place on April 1st in front of a global audience of football enthusiasts who tuned in from all over the world.
It is the first time that the tournament's soundtrack will include a multi-song collection, with worldwide artists displaying varied musical genres from throughout the world, setting the tone for a truly global celebration.
The single which was directed by the popular Qatar filmmaker, Ahmed Al Baker, is available on multiple platforms and the song’s official video has premiered on FIFA’s YouTube channel.