It is quite a surprise to learn that the Meta-owned instant messaging app WhatsApp is entering the film industry. Last week, the company announced the release of its first original short film, "Naija Odyssey," which tells the true story of NBA superstar Giannis Antetokounmpo, who was born in Athens, Greece to Nigerian parents. The 12-minute short film is about Antetokounmpo reconciling his roots in Nigeria and birthplace in Greece. The movie is a collaboration between Antetokounmpo and the instant messaging application for smartphones WhatsApp Messenger.
This short film premiered on WhatsApp's social media channels such as YouTube and streaming service Amazon Prime Video on September 21, 2022. The short film "Naija Odyssey" signifies WhatsApp's entry into the entertainment sector, an unusual attempt made by the social messaging app. Unlike the original content offered by Apple, "Naija Odyssey" seems like a way to endorse the brand given that Antetokounmpo signed an agreement deal with WhatsApp recently, another first for the messaging app.
The short film trailer description on YouTube suggests that the short film will show the NBA star's life and the world around him. It will tell viewers about his life. The movie is a piece of branded content, which makes use of Antetokounmpo's worldwide fame. He was named NBA All-Star Game MVP for the Milwaukee Bucks in 2021. The short film is an attempt from WhatsApp to bring people all over the world together. WhatsApp's global head of marketing, Vivian Odior stated, "Naija Odyssey" is a story that reinforces the way the messaging app helps us embrace our multifaceted lives. She adds that the app lets people embrace all sides of their lives by connecting to those who matter most.
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