Marrakshi Life defines its peculiarity using fabrics and patterns. This brand is solely known for comfort and craftsmanship, specifically deriving key style elements from the traditional Moroccan wardrobe with an in-house team of local artisans that helps create original, contemporary, and wearable design pieces.
The fashion brand Launched in 2013 by New York fashion photographer Randall Bachner.
Marrakshi Life uses historical style to make apparel that is original, yet has a fashion-forward urban touch, drawing on the skill of traditional Moroccan weaving practices and a desire to advance its sartorial heritage.
The production of the clothing materials is quite a process, as the brand only uses materials that are hand-woven in their atelier and never uses fabrics from other sources. Due to the lack of cotton production in the country, the team imports raw cotton from Turkey and Egypt, which is then dyed in Morocco to the Marrakshi Life color palette. The coloured yarns are then spun in the atelier before being woven on warp/weft flatbed looms. The materials and clothes are then cut and stitched in the atelier in Marrakech.
Marrakshi Life adheres to a zero waste policy, a program that takes the remnant cuttings from produced garments to be used in future development and production which includes patchwork pieces, rag weave, home goods, children’s, and accessories. The desirable working conditions and community feel of the workshop encourages free thinking and collaboration within the community atelier.
Rendall Bachner, the brand's originator, is dedicated to supporting ethical manufacturing using low-impact sustainable methods. He refers to his Marrakech atelier as a community rather than a factory. Visitors to Marrakshi Life can experience the family feel whilst viewing the whole process from textile creation to finished design.