Ladé, a Nigerian singer, has been named Spotify's latest Fresh Finds Africa artist
Fresh Finds Africa is a monthly television show that aims to help emerging artists gain recognition, exposure, and long-term success. It is part of Spotify's ongoing commitment to the African music industry, which includes initiatives like EQUAL and RADAR. Furthermore, the program caters to fans as well as industry trendsetters looking for information.
Phiona Okumu, Spotify's head of music for Sub-Saharan Africa, expressed her delight at the addition of Ladé to the Fresh Finds Africa program. "She is a voice for today's youth not only in Nigeria, but around the world." By expressing herself in an authentic and relatable manner on this track, she has won the hearts of our editorial staff as well as over 300,000 TikTok users. She's