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IAMISIGO Aesthetic Translation of Comprehensive African Heritage into Wearable Art Pieces


IAMISIGO is a fashion label based in Lagos, Nairobi, and Accra, founded in 2009 by Bubu Ogisi with the aim of preserving and promoting African fashion. The brand has become known for aesthetically stimulating handcrafted items that experiment with textures, color, and various methods of changing locally sourced sustainable African materials.


Through in-depth study with remote African communities in various parts of the African continent, IAMISIGO creates wearable pieces of art using unconventional materials and traditional heritage textiles. It uses space design, visuals, and film to communicate lost historical narrative, transform found data, and apply it to clothing and fibers as a silent protest against post- and neo-colonialism.