Updated: Jun 27
Khaby Lame, a 22-year-old Senegalese-born creator, has surpassed American TikTok star Charli D'Amelio as the most-followed person on TikTok. Lame currently has 142.7 million more followers than D'Amelio, who has 142.3 million.
Khaby Lame, who lives in Italy, rose to prominence through his social media platforms, most notably TikTok and Instagram. With millions of viewers watching his videos, his comic skits have made him one of the most recognizable faces on social media.
Khaby, like many other content creators, was creating videos long before TikTok. "I used to make YouTube videos as a kid, but only my father and uncle would view them," he told HypeBeast. "I realized I had found the appropriate place for me to upload my self-deprecating and comedic videos with TikTok."
Khaby Lame lost his job at a factory in the northern Italian industrial town of Chivasso during the early phases of the global Covid-19 pandemic in 2020. The epidemic had a direct impact on Khaby Lame's life, as it did on the lives of billions around the world, but he began to pursue his passion during that time.
Khaby Lame created an account on TikTok, a fast rising video-based social media network, and began creating content on a regular basis. Khaby Lame soon rose to prominence for humorously mocking 'life hack' videos on TikTok that were seen as overly difficult. Aside from the funny aspect of these videos, the beauty of them is that they are universally understood; the videos are usually silent and to the point, making them universal in style.
"I came up with the idea because I was seeing these videos circulate, and I loved the idea of bringing some simplicity to it," Khaby told CNN. "I devised a strategy for reaching as many individuals as feasible. And the best way was to stay silent."
Khaby Lame has teamed and collaborated with a number of worldwide companies, including Xbox, Netflix, Amazon Prime, Dream 11, and Juventus.
Khaby Lame signed a multi-year deal with Hugo Boss in 2022. This arrangement would see him join heavyweight boxer Anthony Joshua, World Cup champion Raphael Varane, model Hailey Bieber, and others in their #BeYourOwnBOSS campaign.
Tiktok and Instagram have both placed videos about Khaby Lame on their official pages, tagging him and generating personalized hashtags for him. As a result, Lame and the two social media sites are likely to develop some sort of relationship.
According to news.com.au, Khaby Lame's net worth in 2022 is expected to be between $1.3 million and $2.7 million (£970k - £2m). He made his money through sponsorships, endorsements, and the TikTok creator fund. However, it is difficult to be confident of the value, and online estimates range as high as $5 million (£3.7 million). It should be noted that the news.com.au estimate was produced when Khaby Lame had 22.5 million TikTok followers. That number has now significantly increased, and you would anticipate his income to have climbed as well.
Congratulations to the reigning TikTok Star, @khabylame. This demonstrates that with hard work and consistency, anythinb is possible.