Ethopian fashion brand, Lemlem collaborates with H&M on new collection.

This collection is made up of female resort wears which according to the creative director, @Liyakebede, celebrates the sustainability of the Ethiopian Heritage. The collection was first released on the 22nd of April, 2021.

In full bloom 🌸🤍🙏🏽 So happy to see our latest collaboration with @hm x @lemlemofficial finally come to life 🌞 🇪🇹 Lemlem in Amharic means to blossom and I hope this is the beginning of a blossoming new era for fashion, with hopefully more sustainability, more visibility to black owned brands, more heritage and of course more of a much needed, more colorful and more uplifting wardrobe palette for our world today.

As it has been observed, Liya Kebede of Lemlem has a soft spot for nature which reflects in the traditional yet free and sustainable female resort wears produced by the brand. She explains that the clothes are made from sustainable source materials, soft to feel against the skin, easy to wear and also pass on to loved ones. For her, light and color is key.