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Ethical Fashion Brand, Endelea is Bridging European and African Fashion

Updated: Mar 28, 2022


Endelea is an ethical fashion brand that was launched in 2018 with the goal of producing clothing and accessories in African wax materials with a Made in Italy design.

The name Endelea; means in Swahili "to move forward, to continue without giving up", with inspiration from the meaning of the name, the brand believes there is a group of dreamers guided by passion and courage who believe in creativity, connections and empowerment.


In order to encourage creativity and to generate jobs, instead of just purchasing beautiful fabrics to be sewn elsewhere, Endelea purchases and produces in Dar es Salaam, between local markets and a workshop created together with Tanzanian tailors and dressmakers. By doing this, they share resources and knowledge, thus; the brand truly empowers people and create durable progress.