Updated: Mar 11, 2022
ÖFUURË is an award-winning African fashion label that creates stunning outfits with colorful fabrics and strong patterns for the everyday Queen. It was founded by a young Nigerian born Toronto-based designer in 2015.
The brand name Ofuure from a Nigerian tribe, Ishan, which means "it is well".
OFUURE creates versatile pieces that highlight the underrepresented lively colours and beautiful patterns of the African continent to beautify womanhood irrespective of your body shape and size.
Every woman, according to the brand, needs to feel like royalty on the inside and out. The brand is glad and eager to let ladies channel their inner QUEEN to the rest of the world with their wide assortment of patterns, designs, fabrics, and apparel options.
For new Millennials, the brand adds a modern twist to traditional fabric. The brand's unique designs, patterns, and colors evoke Africa's rich cultural significance. This can be traced back to a 2018 interview where OFUURE's Washington-based brand manager commented that, "People don't think African apparel works with cold weather."
It's also worth noting that the founder sells her design in a wide range of designs and modifications, making it quite easy for individuals to choose something they like that's ready to wear. Not only does the clothing line provide indigenous west African prints like Ankara from Nigeria and Kente from Ghana, but the ready-to-wear designs can also be worn as swimwear, athletic wear, boots, and trench coats.
No matter what the occasion is, the clothing sorted from OFUURE will make you feel REGAL.